Gym Force is fueled by an irrational passion to revolutionize the fitness industry, empowering independent gym owners by tackling their toughest challenges in customer acquisition and member retention. By redefining fitness business economics, we free coaches to transform lives, not waste time on ads or complex software.
There are a lot of reasons people start companies. Some chase money. Some chase a market opportunity. When I talk to our customers, they often ask me why I’m doing this. When I tell them I’m doing it because, as a former gym owner myself, these are the problems I would have liked to have solved for me, they get it. Because they're living the same reality. They also see the economics. They know I’m not “making money” off their small monthly payments.
When other people ask me why I’m building Gym Force, I usually give an answer that makes sense or at least something that won’t make me sound crazy. But the truth is that what we're attempting to do is actually highly irrational.
Most people look at me like I'm crazy when I tell them my dreams of a Gym Force Super Bowl commercial and F1 sponsorship. On occasion, I hear or read something that gives me energy to keep going. It may be some kind of confirmation bias or me simply hearing what I want to hear. Call it what you want. For me, it's a rational justification to keep moving forward. While listening to a recent episode of Lenny’s Podcast, Ben Horowitz, General Partner of Andreessen Horowitz, recalled asking John Reed, former CEO of CitiGroup, who should start a company and why. Reed’s response: "The only reason to start a company is because you have an irrational desire to do so because it’s not worth it for the money."
This made sense. Maybe not to most people, but to me it did. Because for me, it’s never been about the money. It’s about solving a major problem that’s been ignored for too long.
Independent gym owners spend on average 60% of their time just trying to get or retain customers. That’s time they should be spending on coaching, helping people improve their health, building relationships, and making an impact. And yet, they’re stuck behind a computer, running ads, learning the latest software, juggling ad campaigns, and trying to keep pace with an endless cycle of tools that overpromise and underdeliver.
As a result, over time, coaches burn out, causing some gyms to shut their doors. And sometimes these are some of the best in the world at what they do. Trainers and coaches who can change lives end up leaving the industry altogether because they can’t make it work financially.
That can’t keep happening.
At Gym Force, our vision is irrational on purpose. We’re not just trying to help gyms survive. We’re building a machine that redefines the economics of the industry. What looks impossible on the surface will provide every independent gym owner access to the kind of support and customer pipeline that normally costs $7,000–$10,000 a month to staff internally. Not only can it be done, we believe we can do it for less than $100 per month.
Not by dumping more “software to learn” on gym owners, but by building something that runs behind the scenes and just does what they need.
Corporate wellness and independent gyms together represent a $100B market. Our aim isn’t just to take a share of that. It’s to expand it. When independent gyms thrive, they create healthier communities, attract corporate wellness initiatives, and raise the ceiling for what the entire market can become.
The value proposition sounds too good to be true because it should. We’re building a system that frees gym owners and their staff from the burden of customer acquisition and member retention so they can focus entirely on the reason they started in the first place: helping people.
Every hour we give back to a coach or gym owner is an hour they can spend changing lives. Not just inside their gyms but in their local neighborhoods business communities as well. This is the impact we're chasing on a global scale.
And we're 100% committed to it, albeit irrationally so.